Retrofit Products Brochure Design

The Brief

To design and create a brochure to highlight the range of retrofit products that can be added to an existing swimming pool.

The Client

Golden Coast Ltd

About the Client

Golden Coast is the UK’s largest independent distributor of wet leisure products to the trade. They achieved that position by understanding exactly what their customers needed to support their own businesses and providing it for them.

“Our customers are looking for the right product at the right price but we also know that they are looking for more than that.

Innovation. In a rapidly changing industry, we are constantly sourcing and providing new, innovative products that satisfy our customer’s needs be that to save energy, be more environmentally aware or enjoy the latest design trends.

Customer service. The service we provide is tailored to each individual customer. Our sales and support teams build a relationship with customers that put their needs first.

Knowledge. It is impossible to overestimate the value of knowledge in today’s wet leisure industry. From technical product knowledge to marketing know-how, we keep you up-to-date on everything that could be of value to your business.”

The Solution

Retrofit Products

Retrofit products are ones that can be added to an existing swimming pool, and a brochure to sell this vision is what the client required.

I was asked to design the brochure promoting these items that would enhance the pool experience and up-selling the product range offered by Golden Coast.

Golden Coast’s customers would then be offered the brochure personalised to them with their logo and contact details. They could then have some copies printed that could be sent to the end users.

Retrofit Brochure Design

The brochure was designed to be an A4 portrait design.

I liked the idea of having large text on the page and keeping a lot of space around the design.

Having the section titles over a lifestyle image on a separate page really helped to hold the design together.

I wanted to make the most of large images, in order to help to sell the dream of making the most of your swimming pool.