Shift Up Tuning Brand Design

The Brief

To design and create a full brand design package for Shift Up Tuning, a brand-new business, starting from scratch.

The Client

Shift Up Tuning

About the Client

Shift Up Tuning was a brand-new business, starting from scratch.

They specialise in vehicle tunes, to add more performance or efficiency to your vehicle.

Shift Up Tuning provides a service for tuning your vehicle including remapping, EGR, DPF and Ad-Blue deletes. This is all done to the highest quality so that the engine and its components are not put at any risk of failure.

This is all done by giving the best reliability, drivability, performance and efficiency. They are based in Tauranga but also cover the surrounding areas of the Bay Of Plenty.

The Solution

Logo Design

I liked the idea of using the word “up” and using it to create an arrow, making it into an icon in some way.

I decided to keep the text simple, using a modern but easy-to-read typeface, for the words “shift” and “tuning.” They seemed to balance well with the “up” creating a space for them to sit in.

In a discussion with the client about colours, we decided red would be good to represent power and speed, and using a black background really helped the logo stand out.

Business Card Design

For the business cards, I decided to use a black background to help the information stand out.

The red colour was used for icons and information, and the white was used to break up the colours.

The design required another element, so I sourced some car graphics.

One was used on the front with a different design on the back.

This sat well with the contact information next to it.

Label Design

The client also wanted some labels to be designed.

These were a small square design and would be stuck onto the customers’ car once they had a vehicle tune completed.