Turama Brochure Design

The Brief

To design and create a travel brochure design showcasing the premium hotels and packages available to their customers for Turama Pacific Travel Group.

The Client

Turama Pacific Travel Group

About Turama

Passionate about the Cook Islands

Turama Pacific Travel Group is the leading travel management company in the tourism industry of the Cook Islands.

Locally owned and operated since 1990, Turama is a family of professionals offering both inbound and outbound tourism services. Turama Pacific Travel Group is proud of its long-term client relationships, working in partnership with local suppliers to develop and provide innovative and extraordinary Cook Islands experiences to the world.

Create your journey, Travel on island time.

Turama means light and vision. We bring to light the journey to the most pristine, authentic and relaxed of all tropical destinations. Our vision is to be the most successful and respected Tourism Operator in the South Pacific. Our mission is to deliver expertise and service solutions to our clients, meeting their needs, and sharing and protecting our unique Cook Islands’ cultural, natural and social environment.

The Solution

Turama Pacific Travel Group required a travel brochure design showcasing the premium hotels and packages available to their customers.

Travel Brochure Design

As Turama has a high-quality image library, I wanted to keep the design image-led.

Turama also has a pattern that encompasses the Cook Islands symbols and meanings that I wanted to incorporate on each page, to tie the design together.

The brochure was to be an A4 landscape design, which gave a lot of space to showcase the images. As an image paints a thousand words, I decided to choose striking images that would persuade the viewer to want to visit the location.

The brochure needed to showcase Rarotonga, Aitutaki and Samoa, highlighting the high-quality hotels available, with pricing options.

The design needed to reflect the Turama branding, utilising their typefaces and colours, while creating a design that would stand out against other travel brochures available.